Masters concessions prices are actually cheaper in 2026 than they were at the first Masters
Andrew Redington
We all know that the Masters is one of the most affordable events in sports … food. Sure, getting into the grounds might cost you a firstborn, but once you’re there, you’ll be able to sample nearly all of the legendary fare for less than $30. Over the years, the concessions prices at Augusta Nation have remained remarkably inflation proof. Even in 2026, with gas prices surging above $4 in many places, the fabled pimento cheese sandwich will still only run you $1.50. That is what most economists call “a miracle.”
But that’s only half the story. On Tuesday, the Masters Instagram account shared the concessions prices at the very first Masters, and while fascinating in their own right, they revealed something even more remarkable about today’s menu options.
The Masters / IG
OK, so maybe the olive and the disturbingly unspecified “tongue” sandwiches wouldn’t please the palates of today’s patrons, but once you factor in inflation, you'll find that Masters concessions have actually gotten cheaper over the years. Significantly cheaper.
1934’s 75-cent club sandwich is equivalent to roughly $18.43 in modern buying power according the U.S. Bureau of Labor Statistics CPI inflation calculator. The pimento cheese sandwich is equivalent to $7.37 in 2026 dollar while the mystery tongue sammy clocks in at $9.83. Hard pass.
In other words, Masters concessions haven’t just resisted inflation over the 92 years. They’ve beaten it. The pimento cheese sandwich, for instance, is a whopping $5.87 cheaper in 2026 than it was in 1934. In fact, apart from pre-AI data storage, few costs for the American consumer have fallen as sharply in the past century as Masters concessions. In the age of $14 ballpark beers, that’s almost unthinkable and yet another reason why the Masters remains a tradition unlike any other.