Less than two hours before Golf Channel was to premiere “Big Beak x Good Good” on Tuesday, the cable network put out a social media announcement that it had postponed the program until next Sept. 1. Golf Channel said in a post, which included the series’ logo, “This will allow for necessary production updates following a request from one of the show’s sponsors to remove its branding from the series.”

This new “Big Break” is set to be the first to air since 2015 and is the 24th edition of the competition franchise. The delay in its debut comes on the same day that Callaway and Good Good issued further apologies about an ad for a Good Good-logoed version of the new Quantum driver in which a male golfer shoves a female golfer to the ground. In a press conference on Tuesday, PGA Tour CEO Brian Rolapp expressed disappointment with the two companies’ handling of the ad and their initial handling of the reactions to it, and he deemed the standing of the upcoming inaugural Good Good Championship as “fluid.”