Or at least they are at the DP World Tour's Genesis Championship this week, where the first player to ace the par-3 13th hole at Woo Jeong Hills Country Club will win a brand new Genesis GV70 ... and their looper a shiny GV60. Caddie skeptics may want to look away now ...

Needless to say, the South Korean automaker is going all out for the DP World Tour's sole stop in its home nation. The GV70 starts at $49,350, while its little brother, the all-electric GV60, begins at $46,250.