SKINNY: This guy gives no indication of slowing down. He's just dominating the Champions Tour. A rock-solid image as an endorsement partner.2014 RANK: 36
ON COURSE: $4,520,314 OFF COURSE: $5,600,000 TOTAL: $10,120,314
THE REST OF THE GOLF DIGEST 5021. Jimmy WalkerThere is no substitute for winning. He tripled on the course what he made off it. There aren't too many who can say that.2014 RANK: NR | ON COURSE: $7,184,623 | OFF COURSE: $2,450,000 | TOTAL: $9,634,62322. Dustin JohnsonThis will be an interesting year for him. How will his six-month leave of absence affect his earning power on and off the course?2014 RANK: 19 | ON COURSE: $4,599,180 | OFF COURSE: $5,000,000 | TOTAL: $9,599,18023. Chris KirkWhen you are No. 2 in the FedEx Cup standings, it's going to fatten your wallet. Made more last year than the three previous years combined.2014 RANK: NR | ON COURSE: $8,271,110 | OFF COURSE: $1,300,000 | TOTAL: $9,571,11024. Colin MontgomerieThe grumpy Scotsman is having a ball winning the majors on the Champions Tour he didn't win on the regular tour. Smart and outspoken. That sells.2014 RANK: 42 | ON COURSE: $2,969,991 | OFF COURSE: $6,500,000 | TOTAL: $9,469,99125. Graeme McDowellA very likeable business partner for some big name companies. Few interact with the public and the media as genuinely as he does.2014 RANK: 16 | ON COURSE: $4,194,228 | OFF COURSE: $5,200,000 | TOTAL: $9,394,22826. Hunter MahanA dozen years on tour and a half-dozen wins show both longevity and productivity. A solid guy to bank on.2014 RANK: 33 | ON COURSE: $4,510,416 | OFF COURSE: $4,450,000 | TOTAL: $8,960,41627. Lee WestwoodDon't count this guy out of winning a major just yet. Turns 42 in April but still puts himself in position to win often. Still time to cash in really big.2014 RANK: 17 | ON COURSE: $2,641,702 | OFF COURSE: $6,250,000 | TOTAL: $8,891,70228. Jason DayIf this guy ever figures out the Sunday thing his earnings will jump enormously. Should have more than two wins in 153 PGA Tour starts. But always cashes a check.2014 RANK: 29 | ON COURSE: $6,073,741 | OFF COURSE: $2,800,000 | TOTAL: $8,873,74129. Zach JohnsonTalk about reliably getting valuable TV exposure. Has 11 consecutive seasons of at least $1.6 million in tour earnings. What's not to like?2014 RANK: 24 | ON COURSE: $4,767,584 | OFF COURSE: $4,000,000 | TOTAL: $8,767,58430. Luke DonaldHe's been No. 1 in the world and still hasn't won a major. A new swing coach might change that. And that would bump him up on the GD 50.2014 RANK: 14 | ON COURSE: $2,995,849 | OFF COURSE: $5,150,000 | TOTAL: $8,145,84931. Keegan BradleyPowerful, productive and quirky, almost annoyingly so. He's like that painting of Kramer on Seinfeld. You just can't look away. Plays with a healthy chip on his shoulder.2014 RANK: 21 | ON COURSE: $3,602,138 | OFF COURSE: $4,500,000 | TOTAL: $8,102,13832. Ryo IshikawaHe seems to be going backward. Has not produced the wins in the U.S. that would make him a worldwide star.2014 RANK: 26 | ON COURSE: $2,029,943 | OFF COURSE: $6,000,000 | TOTAL: $8,029,94333. Tom WatsonHis Ryder Cup flop aside, when you have eight majors, a highly recognizable face and a singular personality, you are always going to be marketable.2014 RANK: 40 | ON COURSE: $471,690 | OFF COURSE: $7,500,000 | TOTAL: $7,971,69034. Fred CouplesGee, handsome, cool and a swing to envy. How hard is it to sell that? Does a great job in those TV ads also. He's simply Freddy.2014 RANK: 22 | ON COURSE: $1,400,607 | OFF COURSE: $6,500,000 | TOTAL: $7,900,60735. Nick FaldoHis wit, charm and insight on TV have made him a personality you either love or hate. And most love him. Also keeps a high profile with his junior programs.2014 RANK: 31 | ON COURSE: $72,615 | OFF COURSE: $7,500,000 | TOTAL: $7,572,61536. Hideki MatsuyamaIn his first full-season on the PGA Tour the 23-year-old had a win and four top-10s. He could become Asia's first true superstar. Then oh how the cash will roll in.2014 RANK: NR | ON COURSE: $4,989,820 | OFF COURSE: $2,500,000 | TOTAL: $7,489,82037. Miguel Angel JimenezThe Sean Connery of golf: He's aging nicely like one of those fine wines he loves. Over 50 but still a force on regular tour. And talk about standing out in a crowd!2014 RANK: 39 | ON COURSE: $2,480,531 | OFF COURSE: $5,000,000 | TOTAL: $7,480,53138. Ian PoulterInstantly recognizable as soon as he comes into view. Another of those guys whose earning power is awaiting the boost from a major championship.2014 RANK: 23 | ON COURSE: $3,659,799 | OFF COURSE: $3,750,000 | TOTAL: $7,409,79939. Davis Love IIIA fixture on tour since 1986. Being stylish, dependable and a winner gives him enduring earning power. He's 50 but likely will be on this list for years to come.2014 RANK: 34 | ON COURSE: $657,414 | OFF COURSE: $6,500,000 | TOTAL: $7,157,41440. Webb SimpsonNo substitute for success. Four wins and a major in last four years makes him a dependable business partner.2014 RANK: 30 | ON COURSE: $4,165,468 | OFF COURSE: $2,500,000 | TOTAL: $6,665,46841. Stacy LewisBeing the first dominant American woman in a generation has brought her a wide range of endorsement partners. Not only smart but also savvy. Great with clients.2014 RANK: NR | ON COURSE: $2,720,750 | OFF COURSE: $3,900,000 | TOTAL: $6,620,75042. Michelle WieAt 25, it just may be that the best is yet to come for Wie. If the most recognizable name in women's golf builds on last year's success her already considerable value will skyrocket.2014 RANK: NR | ON COURSE: $2,024,796 | OFF COURSE: $4,350,000 | TOTAL: $6,374,79643. Patrick ReedThe dude lives to prove his doubters wrong. That's what fuels his engine. Winning brings value with it even if you aren't warm and fuzzy.2014 RANK: NR | ON COURSE: $4,740,276 | OFF COURSE: $1,400,000 | TOTAL: $6,140,27644. Victor DubuissonOh, to be young, good looking and French. The Match Play and the Ryder Cup made him a celebrity. A couple of wins will make him really rich.2014 RANK: NR | ON COURSE: $3,954,287 | OFF COURSE: $1,800,000 | TOTAL: $5,754,28745. Ryan MooreWith a win already in the wraparound season, he has 10 consecutive $1 million seasons. Has proven that being a grinder can pay off.2014 RANK: NR | ON COURSE: $4,426,763 | OFF COURSE: $1,250,000 | TOTAL: $5,676,76346. Brandt SnedekerA smart, interesting guy who televises well. After five wins in three years was slowed by injuries last year. Could really cash in on a bounce-back year.2014 RANK: 25 | ON COURSE: $2,168,573 | OFF COURSE: $3,500,000 | TOTAL: $5,668,57347. Paula CreamerGot first win last year since 2010 U.S. Women's Open but still one of the most recognizable names and faces in the women's game. The Pink Panther personna sells well in Asia.2014 RANK: 48 | ON COURSE: $764,270 | OFF COURSE: $4,500,000 | TOTAL: $5,264,27048. Padraig HarringtonThe lesson here for young players is that being a nice guy gives your earning power legs. Having three majors doesn't hurt either.2014 RANK: 27 | ON COURSE: $714,258 | OFF COURSE: $4,250,000 | TOTAL: $4,964,25849. Kevin NaHis struggles with performance anxiety and dreadful pace of play has actually earned him some respect. And for better or worse, fans know who he is.2014 RANK: NR | ON COURSE: $3,961,774 | OFF COURSE: $1,000,000 | TOTAL: $4,961,77450. Seung-yul NohAt 23 and with a PGA Tour win he could challenge Matsuyama as the best of the Asians, a crown that will carry a lot of cash with it.2014 RANK: NR | ON COURSE: $2,142,534 | OFF COURSE: $2,750,000 | TOTAL: $4,892,534NR: Not ranked among the Golf Digest 50 in February 2014.SOURCES: Figures for the list were compiled through Golf Digest interviews with agents, players, executives of companies involved with endorsements, industry analysts and through the official money lists of the professional tours.