124th U.S. Open

Pinehurst No. 2


Bridgestone e12 Contact

Hot List Gold 2023

The “Contact” in the ball’s name refers to “contact science,” or what happens when the ball meets the club. Specifically, it’s about how rubber reacts in a high-heat, high-friction interaction much like the rubber on a tire meeting the road—something Bridgestone has expertise in.

The new version maintains a similar dimple design as the original with a raised area in the center that results in more contact area at impact. This results in an efficient transfer of energy that “activates” the core better for faster ball speeds and reduces sidespin off the longer clubs. Modifications were made to the depth and outer portion of the dimple to flatten the flight.

The cover features an additive that promotes friction at impact for more short-game spin.

Feel Rating (Soft to Firm)


Performance: 5/5

Innovation: 5/5

All products featured on Golf Digest are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.