How It Works: Golf Ball Alignment

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Overview

When it comes to lining up putts, golfers usually fall into one of two camps: those who use a line on the golf ball to help aim, and those who simply trust their eyes. But for players who rely on alignment markings, a simple Sharpie line is no longer the only option.


Titleist has spent years researching how golfers aim and align themselves to a target, developing a range of built-in alignment designs that are permanently printed beneath the ball's clear coat. Their AIM (Alignment Integrated Marking) technology is designed to help golfers set up more precisely, and the data suggests it can make a meaningful difference. (In testing, players using AIM-equipped golf balls were found to be up to 35 percent more precise with their alignment than golfers relying on a standard sidestamp.)


So, what makes one alignment design more effective than another? Golf Digest Game
Improvement Editor Luke Kerr-Dineen traveled to the Titleist Performance Center in Acushnet, Mass., to meet the Titleist R&D team to find out.

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How It Works: Golf Ball Alignment

A line on your golf ball might seem like a small detail, but Titleist's research suggests it can have a major impact on how accurately you aim. The company has spent years studying how golfers line up putts and what helps them start the ball on their intended line. Golf Digest's Luke Kerr-Dineen visited the Titleist Performance Center in Massachusetts to learn more about their “AIM” ball-alignment technology and find out which alignment design works best for him.