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The Loop

The Loop
April 03, 2018

Supermarket chain targeting golfers with new lineup of balls, tees and even push carts

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You know what’s wrong with most grocery stores? You can’t grab a dozen balls and a push cart, while you’re out picking up baby wipes, eggs and some frozen beef vindaloo for dinner.

But now Lidl, the German discount supermarket chain with 10,000 stores worldwide (mostly in Europe, but there are several dozen in the U.S.), has you covered. Just in time for Masters week, the company unveiled a lineup of golf products that includes its own private label golf balls, tees golf bags, golf carts, putters and golf apparel.

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Like much of Lidl’s items, the golf products come at bargain prices. That includes a dozen balls for $9.99 (a three-piece design with a Surlyn cover), a putter for $19.99 (33- or 35-inch mallet designs with plumbers neck hosels) and a waterproof cart-style bag for $69.99 (14-way divider, 9.5-inch top, six pockets). The products will hit Lidl stores April 15.

The golf products will go under Lidl’s Crivit brand, which also includes fitness and cycling items. Lidl’s Crivit brand also sponsors a pro cycling team. Lidl has no plans at the moment to pursue sponsorship opportunities in golf.

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Lidl stores are built on efficiency with the typical layout having just six aisles with 90 percent of the products coming under house brands. Stores are primarily located along the East Coast, including Virginia, North Carolina and South Carolina, but there’s also one in Augusta, just five minutes down famed Washington Road.

You know, just in case.

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