Two days ago, Callaway added the Masters champion to its our staff. Yesterday it inked the Tour Championship winner. Today, it announced it has inked reigning Players champion Si Woo Kim to a deal to plays its woods, irons, wedges and golf ball as well as an Odyssey putter. The deal does not include the front of the hat, but rather Callaway on both sides of the lid.
“Si Woo is one of the best young players in the game,” said Tim Reed, Callaway’s senior VP of global sports marketing. “As we saw at the Players Championship last year, he’s a complete player, and he has the talent and mindset that will continue to serve him well on the PGA Tour.”
The company also has signed Hudson Swafford to play its woods, irons, wedges, golf ball and Odyssey putter. Swafford won last year’s CareerBuilder Challenge and earned more than $2.2 million on the PGA Tour last season. Both Kim and Swafford are making their Callaway debuts at this week’s Sentry Tournament of Champions in Hawaii.
Meanwhile, PXG continued its commitment to women’s golf and the LPGA Tour. Last year the company signed Lydia Ko to bolster a staff that included Gerina Piller, Brittany Lang, Alison Lee, Austin Ernst, Christina Kim and Ryan O’Toole. Today the Scottsdale-based equipment maker expanded that group by signing Anna Nordqvist and Katherine Kirk to endorsement deals.
Prior to signing with the company, both players produced victories using PXG equipment, including Nordqvist’s major title at the 2017 Evian Championship.
In announcing he signings, PXG founder Bob Parsons noted not only the importance of women’s golf, but custom fitting as well. “As global interest in women’s golf continues to increase, we are seeing more and more women take up the sport, which is fantastic for the game,” said Bob Parsons. “However, if a woman has any game at all, it’s huge disservice to imagine that clubs sold off the shelf are going to be a good fit.”
As for its newly signed tour players, Both Nordqvist and Kirk will have 13 PXG clubs in the bag, including the 0811X driver. He company also continues with its PGA tour staff that includes ames Hahn, Billy Horschel, Charles Howell III, Zach Johnson, Ryan Moore, Pat Perez, and Charl Schwartzel.
On the apparel front, Patrick Reed will be wearing the Nike swoosh this year, siging on with Nike to wear its apparel, including hat. As for equipment, Reed is no longer under contract to Callaway to play its clubs. Stay tuned.