Ryder Cup 2025: Take a look inside the merch tent at Bethpage … including the most controversial visor in Cup history
Richard Heathcote
It’s tradition. Another big-time golf event, another look into the merch tent. We’re jealous. You’re jealous. And a hell of a lot of people on the ground are about to max out their credit cards. The upcoming Ryder Cup at Bethpage Black is no exception, boasting one of the biggest merchandise spreads in recent memory, and Today’s Golfer gave all of us an inside look before play begins.
@todaysgolferofficial Warning - you will spend a lot! 😂 #rydercup #bethpageblack #golfmerch ♬ Aesthetic - BoominBeats
There don’t seem to be any lines just yet, which we’re sure will change as the week progresses. You’re already spending exorbitant prices to get through the gates. At this point, is a $100 polo really going to change anything? Well … maybe. “I'd never financially recover from a visit there,” wrote one commenter.
Shirts, sweaters, water bottles, hats and random knick-knacks galore. With hours between 5:30 a.m. and 7 p.m. (depending on the day), we have no doubt that things will get packed sooner than later and that quite a few items will sell out. I can’t lie to you. I’ve finagled a ticket for later this week and have already perused the online shop. Many a sweater is already in limited stock, so things are about to get tricky.
But enough about sweaters. The real, ahem, star of the show this year is this so-bad-it's-good(?) visor.
According to Paul Hodowanic of the PGA Tour, the Ryder Cup shop will be selling this Bethpage Black Warning visor this week. Which is the latest in a long line of hideously gorgeous hats to appear at various golf tournaments. One commenter put it best when they posted, “That’s so bad..I want it.”
It’s all about finding the right hat at these shops—as broken down in our Winged Foot deep dive—and this is the wrong one. Are you really going to wear this out on the course … let alone to go grocery shopping? You’re going to look insane, which (I guess) may be the draw. Here are a few other recent offensive offerings:
At some point, it all became about loudness, and it seems to be working. We have no doubt these visors will be flying off the shelves. Just in our own office, we had a few “ohh, I need to get one of those” and a handful of bewildered gasps.
As they say, different strokes for different folks. And that seems to be the case with these hats. We know Patrick Cantlay will be wearing a hat this go-around. Hopefully, it’s not one of these.
