For more than 65 years, the PGA Merchandise Show has been where the golf industry has showcased what’s new, exciting and innovative. From equipment to apparel, training aids to fitness products, the annual gathering often offers a first look at what will be trending in the coming year. Ordinarily held in the cavernous Orlando County Convention Center in Florida, the show moved online for the first time in 2021 due to the COVID-19 pandemic, with buyers and vendors participating in a virtual experience and marketplace. We walked the virtual show floor to find these emerging golf apparel brands that are ready to make a splash this year.
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