Cognizant Classic in The Palm Beaches

PGA National (Champion Course)

The Loop

Oakley signs Rory McIlory to new deal

December 02, 2010

So finally Oakley is moving forward.

The eyewear giant made a smart move signing Rory McIlroy to a clothing and eyewear deal that will really help the brand on a global basis. Rory will complement the existing relationship that Oakley has with Rickey Barnes. Having a player as marketable as McIlroy will really push Oakley's golf design team, because they still must find a clear and defined signature for the golf product.


Clearly they have accomplished this already with the eyewear and I have every hope that clothing style will follow.  Speaking of which, that slit thing on the bottom of your trousers is getting pretty tired looking. Put it this way: if someone walked into your office for an interview with those slits, what kind of first impression do you think that would make?

--* Marty Hackel *