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The Loop

The Loop

New hats from G/Fore continue the focus on fun and flair in golf fashion

March 16, 2017

Launched in 2011 as a glove-only company, G/Fore keeps evolving as a brand. Mossimo Giannulli’s primary goal from day one remains the same today—he wants to infuse fun and flair into golf while respecting the game’s traditions. In 2011, G/Fore offered one glove in 12 colors. Today, G/Fore has become a go-to company for the coolest accessories in golf, including gloves in more than 25 colors and patterns, shoes, socks, apparel, umbrellas and bags.

But it’s G/Fore’s hats that’ve captured our attention. The company currently offers 20 different caps ($35-50) that range from classic with just a little flair (like an all-white hat with a fashion-forward sew-free finish) to outrageous and eccentric (like a trucker cap that has “FORE PLAY” plastered on its front panel). As a whole, G/Fore’s collection of hats are unlike anything you’ll find elsewhere, allowing you to express yourself in a fun way while looking fashionable and feeling comfortable.

Giannulli picked the three styles he likes best right now (shown above) and says that they, as with everything he designs for G/Fore, “fuse fashion, technology and a sense of humor.” Let’s hope more golf companies start adopting that G/Fore ethos.