It’s that time of year. The weather warms, the azaleas bloom, the spectators flock to Georgia … and, of course, brands release their latest and greatest Augusta-inspired apparel, gear and accessories, all in anticipation—and celebration—of the first major of the season.
To make sense of all the drops and releases, we’ve rounded up a curated list of 12 items from brands big and small, old and new. With selections for men and women, including azalea-print polos and quarter-zips all the way to embroidered hats, head covers, shoes, and knitwear, you’re sure to find your newest obsession, a memento to wear while watching the game and summon the talent of the GOATs all season long.
Two golf fashion darlings teamed up in this limited release of headcovers and apparel inspired by the flora and fauna (but mostly birds) of Georgia. In addition to this trekking vest, look for hand-embroidered headcovers, birder-worthy hats and even a pair of groovy binoculars.
The coastal-cool performance brand's Azalea collection includes elevated staples to celebrate the start of majors season for men and women. In addition to a variety of prints—including this caddie microprint—there are petal pink quarter zips, emerald-green trucker hats and a super cool golf tee where the Johnnie-O icon swaps its surfboard for an azalea tower.
Stitch's Azalea Collection features a variety of blossoming polos and embroidered hats, as well as heritage green golf bags packed with all the momentum, sport and class of the first major. This whimsical headcover is one of our favorites: colorful azaleas bedeck a woodsy script that cheers any golf bag all season long.
The women-owned sportswear brand features a robust collection Augusta-inspired garb, affectionately dubbed the "Spectator Collection." Springy gingham performance skirts and tops, caddie-suit-inspired dresses, pink-and-green knitwear and headovers, and, of course, azalea prints as seen on this layering piece. For a cheeky favorite, see the luxe sustainable cotton sweater playfully reading "spectator," blazing along the front.
And for the ladies, these street-style-inspired kicks boast just the right amount of color with a sleek, ivory upper made with durable, water-resistant leather. Don't miss the outsoles though: gem-toned green and juicy pink in equal measures, adding a sartorial bounce to every step.
Finally, the pimento cheese sandwich reference you didn't know you needed. This ultra limited-release shaft is only available through the brand's participating vendors, a list of which you can find on their site. Available in a blue and black bases, the multimedia bias core is designed to stabilize your game, offering max control, reliability and consistency.
This leather golf organizer holds up to five of your favorite gloves, plus a valuables pouch for spare change, ball markers and other on-course necessities. The embroidered azalea is, of course, the pièce de résistance here, a floral reminder of golf's storied, blooming traditions.
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