signature performance
Masters 2025: J.Lindeberg releases Augusta National-inspired capsule, Viktor Hovland scripting that yes, you can buy
J.Lindeberg ambassador Viktor Hovland arrived at the Masters looking cool and collected in a scenic J.Lindeberg sweater-and-short getup ahead of his start at Augusta National and his attempt at claiming his first major championship win.
The artisanal Merino wool jumper is lightweight and temperature-regulating, depicting a calming, lush course dipped in cobalt and chartreuse.
J.Lindeberg Alexander Jacquard Sweater
Stand out in the Alexander Jacquard Sweater, a lightweight knit with a five-tone seasonal graphic. This piece naturally regulates temperature and controls odor, while its ribbed collar and cuffs add a comfortable and refined touch.
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Earlier this week, JL also released an Augusta-inspired capsule, complete with techno-inspired azalea prints animated by a winning pink-and-black color palette you can expect to see Hovland sporting on the course. The limited-edition collection includes four polos and two mid-layers ideal for springtime play, inspired by Scandinavian innovation and American classicism, namely the famous 13th hole.
“This capsule is an evolution of what we do best—challenging convention while respecting tradition,” said Neil Lewty, JL’s Chief Creative Officer. “Inspired by Augusta’s timeless elegance, we have reimagined classic golf silhouettes with modern cuts, progressive fabrics and a Scandinavian perspective that stands out on the course.”
Fellow brand ambassador Matthieu Pavon also will be donning the capsule in Georgia this week. JL released scripting ahead of the tournament with an emphasis on JL’s signature performance fabrics, crisp tailoring, and sleek prints.
You can check out a sneak peek of Hovland’s outfits below:
The looks are available for purchase at jlindeberg.com.