While criticizing broadcasters for inundating viewers with too many ads is a Golf Twitter past time, the TV feeds at Royal Birkdale’s media center underline how bad the American commercial management is. In last 15 mins the European Sky Sports coverage has been continuous; in that same stretch, NBC/USA Network has gone to ads three times. Occasionally broadcasters will front load their ad-buys, so this is not necessarily new; still, it feels like an unnecessary pain to inflict upon the American audience which got up early to watch the championship.