And the North Carolina city is having a grand old time with its return. Local businesses are going all out, notably the Biltmore Shop winery, which created The Caddie Red Wine (in limited quantities) for the first-ever Biltmore Championship Asheville. It’s an “easy-drinking blend of Petite Sirah, Syrah, and Zinfandel” and sounds like a great first sip after a victory.

The Biltmore Shop is far from alone, as Poppy Hand-Crafted Popcorn asked Asheville High School students for help with artwork for a limited-edition tournament bag, and The Hop Ice Cream is bringing its “Hole-in-One” flavor to the course. For those wondering, that’s chocolate ice cream with marshmallow golf balls and caramel swirls. Yes, please.