LPGA launches new online pro shop including brands like Lululemon, G/FORE and Greyson

The LPGA has announced its updated online pro shop that features an improved and expanded merchandise experience for fans. The shop, that previously featured limited product and brand offering, now includes an expanded selection of LPGA-branded products for on and off the golf course from top brands like lululemon, Greyson, G/FORE, Adidas, and Dunning—the Official Uniform Supplier of the U.S. Solheim Cup Team.

Announced back in April, the new e-commerce was developed by the LPGA and Legends to expand lifestyle products for women, men, and youth, including hoodies, t-shirts, loungewear, as well as an assortment of home goods.

Over the last two seasons, the LPGA has built up sponsorships for tournaments, raising purses for its five major tournaments and other events, along with expanding fan experience activations on-site at events.

This is the latest effort from the LPGA to try to revitalize the fan experience and connect fans with women's golf through meaningful and tasteful apparel and accessories. With the Solheim Cup next week, arguably the largest event in women's golf, garnering attention for the prestigious cup is important. The 2021 Solheim Cup broke previous attendance and TV coverage records—with over 130,000 patrons flocking to the course, nearly one million viewers tuned into Saturday rounds on NBC and Golf Channel, not to mention over 9 million people consumed LPGA-specific content across social media platforms worldwide. The LPGA and the Ladies European Tour (LET) along with the official sponsors of the Solheim Cup, Rolex and Ping, are aiming to continue that positive trend in viewership.

“This new online retail experience will help us drive revenue and broaden the exposure of the LPGA brand all over the world,” said Matt Chmura, LPGA Chief Marketing, Communications and Brand Officer. “And this is just the beginning of this exciting relationship. The LPGA and Legends teams are already working on plans to further enhance and grow these product lines and brand partnerships into the future.”