Hitting down on the ball and taking a divot is a must on iron shots yet many players just don't do it. They love their clubs, and I think they're subconsciously afraid of banging them into the ground, nicking them, or otherwise wearing them out. They want to keep them shiny and new. Golf clubs are beautiful, yes, and you want to take care of them, but you don't have to treat them delicately. They're tools. The same goes for the perfect turf we get to play on: Don't hesitate to take a healthy divot. Divots are easy to replace.