News & ToursFebruary 3, 2014

TaylorMade makes push with new Project (a) golf ball at Pebble Beach Pro-Am

By Mike Stachura

Stephen Szurlej

Pebble Beach 17th.jpg

Any amateur competing in the Pro-Am competition who uses its new Project (a) ball to hit the green at Pebble Beach's famed par-3 17th (shown) during the first three days of the tournament will receive a $1,000 donation to his or her favorite charity. For those who knock it in the hole,  the charity gets $100,000.  The marketing plan is part of a targeted launch of the Project (a) ball, which features a three-piece construction that includes a softer, more durable cast urethane cover found in its new Tour Preferred and Tour Preferred X balls designed to promote spin on approach shots. 

Photo by Stephen Szurlej