Think Lululemon is just a women's apparel brand? Don't tell PGA Tour caddies
Tour players are typically the ones influencing golf fashion. The team at Lululemon, however, has tour caddies to thank for the growing popularly of its men's apparel line.
The company most commonly associated with women's athletic wear (ask your wife or girl friend, they'll know the name) expanded into men's products a few years ago, starting with underwear before venturing into shorts, pants and polos. Using moisture-wicking materials with stretch fabric and flat-seam construction, the company created comfortable products, particularly for those who do a lot of walking in warm weather -- the general working conditions for tour caddies.
Word spread among loopers -- Scott Vail, caddie for Brandt Snedeker, is a convert -- about the products. Suffice it to say, the performance of the clothes offset any potential anxiety of Lululemon being "just for women."
The ABC pants ($125 in five colors) come in a five-pocket design with an easy access pocket for your cellphone, as do the ABC shorts ($78 in six colors). The Union Polo shirt ($78) is anti-microbial and offers UVA protection.
*Interested in more stories on apparel? Signup to receive Golf Digest Stix, a weekly digital magazine that offers the latest news, new product introductions and behind-the-scenes looks at all things fashion. *