Wells Fargo Championship

Quail Hollow Club


The Loop

The Loop

Five questions with The Club Fix founder Bronson Wright

December 13, 2013

From the Dec. 11 edition of Golf Digest Stix:

Bronson Wright is the founder of The Club Fix, a California clubfitter that just opened locations in New York City, Thailand and Mesa, Ariz. He took five questions from Stephen Hennessey

Fitting in: Wright's shops expanded to Asia in 2013.

Q: Are these new markets different for you?

No question. Thailand is the most interesting. We've coupled with a company over there that does 35,000 lessons a year. And they weren't doing any clubfitting. So that was a no-brainer for us.

Q: How are Asian clubfitting customers different from Americans?

To be blunt, they want quality, whereas a lot of American customers are just looking for a deal. Really, Asian golfers are willing to spend top dollar for the proper golf club to get the most out of their game. Also, I think they work harder at their game. So they can really notice a difference when something is clicking or not.

Q: Tell us a recent success story from one of your locations.

We had one guy who had gotten a clubfitting somewhere else. But they didn't custom-build the clubs. He's now hitting his driver 60 yards longer after having his clubs custom-built by us. That's beyond a Wow moment. It shows that just because you've been custom-fit doesn't mean you can't go through another fitting and still obtain more.

Q: What's the key to expanding a golf business in this economy?

There's nothing that's going to provide more quality growth than customer service and expertise. The experience a person has had better be 110-percent quality or they're going somewhere else.

Q: What's the biggest problem with most golfers you see?

They get a custom-fitting, but they're not getting a custom club. If they're not custom-built for you, you won't get optimal results.