When Dean and Darin Dingman bought SuperStroke five years ago they likely didn't imagine the inroads their product would make. Who could have forecast some 125 players using an oversize grip while winning more than $105 million in earnings since 2009?
Such success has led the company to expand its offerings, the latest of which is the Flatso Ultra.
The smaller size also reduces the weight to approximately 85 grams compared to 100 grams for the original.
The grip grabbed an early convert last summer when Jordan Spieth used a prototype version of the Flatso Ultra en route to victory at the John Deere Classic.