"In the future everyone will be world-famous for 15 minutes."
That famous line, spoken by Andy Warhol at an exhibition of his art in Stockholm, Sweden in 1968, is now coming to fruition for yours truly and fellow equipment geek Mike Stachura of Golf Digest as we have spent a good bit of time the last few months working behind--and in front of--the camera for the 2011 Golf Channel on NBC Golf Digest Equipment Special.
This is the third year in a row we have worked on the hour-long program (set to air this Sunday, March 27 at 1:30 p.m. EDT on NBC) with co-hosts Dottie Pepper and Brian Crowell. The show goes through the bag talking about the latest in clubs and balls and the technologies behind them, as well as a few fun segments thrown in for good measure.
There's also one very serious segment every golfer should watch: the one on counterfeit golf clubs. It may be the most useful few minutes you can ever spend as a golfer as it explains the purchasing pitfalls as well as what to be on the lookout for. How big is the problem? Hundreds of millions of dollars of fake clubs are bought in the U.S. every year. Click on the video below for a brief snippet of the segment.
Although I prefer writing 500 words to speaking in 10- to 30-second sound bites, the show does offer a good look at the latest in equipment with the technologies explained by the men who design the clubs -- the R&D experts at the various equipment companies.
And with that, I think my 15 minutes are up. Enjoy the show and let us know what you'd like to see in the future.
-- E. Michael Johnson
Follow me on Twitter: @EMichaelGW