Jim Nantz' trademark phrase in his role as CBS' anchor on Masters telecasts might actually become a trademark phrase, as it turns out.
Augusta National Golf Club in September filed for two trademarks of the phrase, "A tradition unlike any other," ESPN's Darren Rovell and Bob Harig have reported.
One trademark "asserts that Augusta National's first use of it came in 1989," the story said. The second trademark is for the purpose of using the phrase on a variety of apparel, including shirts and hats.
Nantz' agent Sandy Montag told ESPN that they have no objections, that CBS' contractually owns work done for the network, and because Augusta National in fact owns the Masters broadcasts, the club owns the phrase anyway.
The club sells one item in its merchandise tent, a retro T-shirt that includes the phrase.
Augusta National, "will eventually own the registered trademark, as the periods in which people or companies can oppose the filing have both passed without issue," ESPN reported.