Puma files lawsuit challenging Tiger Woods' Sun Day Red logo

Last week footwear giant Puma filed a notice of opposition to the logo for Tiger Woods’ new fashion line.

The German sneaker and apparel company says the Sun Day Red logo is too similar to the logo that Puma has been using since 1969. The company filed a petition with the U.S. Patent and Trademark office to prevent the TaylorMade-owned golf brand from being able to use its proposed mark.

“Due to the confusing similarity of the marks and the identical, legally identical, or closely related nature of the goods and services of the parties, consumer confusion is likely between the Challenged Marks and the Leaping Cat logo,” Puma said in the filing.

This comes after another company, Tigeraire, filed a lawsuit in September, contending the Sun Day Red logo “unlawfully hijacked” the design of its branding. Tigeraire’s logo also contains a leaping tiger. Sun Day Red countersued Tigeraire with the litigation still pending in court.

In a statement reported by CNBC, TaylorMade officials said, “We feel very confident in our trademarks and logos.”

When Woods launched his new golf apparel line last May, he explained the leaping tiger with 15 stripes represented the number of major championships won during his career.

Woods unveiled the creation of Sun Day Red in February 2024 after announcing that his 27-year association with Nike had come to an end. Woods was seen wearing his Sun Day Red apparel on Tuesday night’s debut of TGL, the tech-infused golf league that Woods has partnered in with Rory McIlroy.