Hero World Challenge


The Loop

The Loop

More tour success, new models for SuperStroke

February 20, 2013

Those who watched the Northern Trust Open on Sunday might have noticed the white over-sized grips that Charlie Beljan and Fredrik Jacobson had on their putters. Beljan finished second (losing in a playoff to John Merrick) and Jacobson tied for third, each with a SuperStroke Mid Slim grip, shown above.

SuperStroke continues to make headway in professional golf with its over-sized, non-tapering grips that help take the hands out of the stroke.

The movement generally began when Jason Dufner put a SuperStroke Slim grip on his putter for the 2011 PGA Championship and reached a playoff with Keegan Bradley.

"It was kind of like a springboard," Jon Luna of SuperStroke said. "He was a great ball striker, but was regarded as shaky at best at putting. [The grip] steadied him for shorter putts and in 2012 he won twice. It definitely took a negative in his game and made it into a positive. Once they see that, people want to try it."

SuperStroke recently added two grips to its line. One is the Claw, a longer grip for those who grip the club unconventionally, a la the claw that Phil Mickelson, among others, currently uses. The other is the Flatso, which features a pentagonal design along with the non-taper technology.

The Claw sells for $14.99 and the Flatso for $24.99 to $29.99, depending on the size.