Clifford Roberts was the co-founder, with Bobby Jones, of Augusta National Golf Club, and he served as its chairman from the club's founding until his death, in 1977. For many years, the only golf balls Roberts used were Spalding Dots, which had balata covers and were used by many tour pros.
The golf shop would order six dozen before each season -- all with Roberts’s name printed on them -- and he would send his caddie to the shop whenever he needed a new sleeve. The first balls with Surlyn covers were introduced in the mid-1960s, and at some point Roberts played a round with a member who was using one of them. “They’re longer than the old balls,” the member said, “and you can’t cut them.”
Roberts told his caddie to go back to the shop and return immediately with one of the club's two head pros. “These balls I’ve got are no goddamned good,” he said when the pro had hurried over to see what was the matter. Roberts switched to the new balls, and liked them -- a change that left the golf shop with six dozen Spalding Dots that had CLIFFORD ROBERTS printed on them. “There was nothing else to do with them,” Bob Kletcke, one of the pros, told me years later, “so I put them in my shag bag.” A short time later, Roberts borrowed Kletcke’s shag balls to practice with. (He always said that using striped range balls made him dizzy.) “Well, I’ll be goddamned,” he said as he teed one up. “These balls have my name on them.” And he loaded them all into his golf bag.