The Loop

Have hybrids lost their luster?

April 30, 2013

It took awhile for consumers to latch on to hybrids, but once they did, the movement was swift and substantial. During the past five years, hybrid sales have often accounted for 30 percent or more of the metalwood market. However, Golf Datatech's February sales report (the latest available) reveals that hybrid sales comprised just 24 percent of the metalwood market.

Is the trend reversing?Probably not. Craig Zimmerman, general manager of RedTail Golf Center in Beaverton, Ore., says that more clubmakers are integrating hybrids into "combo" iron sets.

Some of these sets have two or three hybrids included," he says. "So although fewer individual hybrids are being sold, the total number is likely the same. These are still extremely helpful clubs for a large number of golfers."

[Illustration by Eddie Guy]