The Greenbrier: Giving Dinner Where Dinner Is Due

March 08, 2011

Click here to read the story about Ginny and Ira Boskey, who have been married for 62 years, visiting the Greenbrier for 50. When I asked them why they love the Greenbrier so much, Ginny told me a short story about their visit last year, and the sweet touch to the service they received from Dale Mann, who has been working as a doorman at the the Greenbrier for 33 years.

If you've read the story, you'll understand the context to the e-mail I received last week from Jeffrey Kmiec:


Congratulations to Dale Mann (pictured above) for a well-deserved free dinner, but also for providing excellent service--a lost art within the service industry.

Courses and resorts will spend millions of dollars on advertising, marketing, management, course upgrades, decor or, say, a casino, but they'll never be able to put a price tag on a good doorman, shuttle driver, caddie, bag boy or a beverage cart girl.

--Matty G.*

(In addition to this blog, you can follow me and my travels on Twitter: @Matt_Ginella.)