Farmers Insurance Open

Torrey Pines (South)

The Loop
April 29, 2011

A women's golf glove with, well, attitude

FootJoy has introduced a new line of women's golf gloves it is calling the FJ Attitude that is different enough to help it live up to its name.

"It has a digitized grip, a textured grip story," said Maria Bonzagni, senior director of marketing for FootJoy gloves and accessories worldwide. "That's the biggest difference [from its other gloves]. The grip is a value-added performance story for women. It's giving them style as well, in a unique argyle-design enclosure system. It definitely has some attitude, hence it's name."

The palm of the glove features "Aloe Vera Scented Digital Tac Leather," for control and durability," Bonzagni said.

It comes in four color combinations -- white/light blue, white/pink (shown here), white/black and white/taupe. It has a suggested retail price of $15.

-- John Strege