The 2023 Hot List

What's better than getting new equipment? Getting the best clubs for you. The Hot List is here to help.
Read Story
Editor's Letter
What would you pay for five more yards? The forces behind the rising cost of equipment
Hot List
Build your perfect Hot List bag
Hope
Clash of the Eras: The clubs from our first Hot List 20 years ago face off against today’s equipment

Latest

Ball Rollback
Golf industry survey results reveal serious golfers oppose ball rollback effort
Average Golfer Data
What the latest research reveals about average golfer driving distances
Rollback
'It's going to help the pro game': Rory McIlroy speaks out on the golf ball rollback proposal
Get A Grip
Why re-gripping your clubs is so important
Equipment
XXIO Prime, Prime Royal Edition woods for 2023: What you need to know
New irons
XXIO Prime and Royal Edition irons: What you need to know
Equipment Switch
Rory McIlroy eyes big equipment change ahead of WGC-Match Play, Masters
Ball Rollback
TaylorMade launches survey seeking everyday golfers' input on golf ball rollback proposal
Equipment
PXG GEN6 0311 irons: What you need to know
First Cut
PXG GEN6 0311 drivers, fairway woods, hybrids: What you need to know
Equipment
Shot Scope launches X5 enhanced GPS watch and in-round stat tracker
Equipment
Here's every driver used by a winner on the PGA Tour in the 2022-23 season
Arccos Says: 5 fascinating equipment insights for the Hot List

the process
The players (and celebrity golf geeks) behind this year's Hot List
Hot List
How we made our 20th Hot List
Hot List
Hot List Hall of Fame: The 36 biggest game-changers since 2004

Build your perfect Hot List bag

Take our interactive quiz to find the best clubs for your game.
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Hot List 2023

Drivers
Fairway Woods
Hybrids
Players Irons
Players-Distance Irons
Game-Improvement Irons
Super-Game-Improvement Irons
Wedges
Blade Putters
Mallet Putters

Clubfitting

Your Ultimate Guide To Finding A Better Game

In our fourth listing of America's 100 Best Clubfitters, we highlight the top facilities in the country that expertly bridge this marriage of art and science, and we offer some of their wisdom to prepare you to embrace the benefits of clubfitting.
Read Story
Equipment
How to buy golf clubs—now
From the Magazine
How to navigate one of golf's most complex equipment equations
Equipment
Clubfitting tip: What you should know about adjusting your wedge gapping