Nothing seems to get golfers' attention more than hitting it longer off the tee. The driver remains the most sought-after purchase, but new research on serious golfers' attitudes from Golf Datatech suggests they're not buying everything.
As for what they're looking for, the research showed 54 percent preferred a "straighter" driver to one that offered "more distance," a trend that was true across all handicaps. Still, 61 percent say they found manufacturers' distance claims believable, which might explain why for the seventh straight survey more than 50 percent of golfers say they planned to buy a driver within the next 12 months.
*__Photo: J.D. Cuban
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