Masters MarketingApril 1, 2016

Rickie Fowler has a fridge full of pimento cheese sandwiches in new ad

Well, this is one way to prepare for the Masters.

In a new ad for Mercedes-Benz, Rickie Fowler's fridge is stocked with only Masters-issued pimento cheese sandwiches and water. Not exactly the healthiest diet, but I've seen worse*. (*My normal diet.) Anyway, check it out:

Mercedes joined IBM and AT&T as the Masters' three global sponsors in 2014. If you want to learn more about how the tournament produces a $29 million profit despite having so few sponsors, read our report from last year.

As for Fowler, his acting is good enough to make us believe he was fine being paid in pimento.

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