RBC Heritage

Harbour Town Golf Links



The Loop

GEICO caught using unauthorized Masters leader board for commercial

Screen Shot 2015-08-28 at 10.18.42 AM.png
August 28, 2015

The Masters is famous for its limited advertising and sponsorships. To the members of Augusta National, this lack of commercialism helps keep the tournament pure.

Which is what made many in the golf industry raise an eyebrow at the latest GEICO commercial.

The ad features "the Kraken" emerging from a lake at a golf event and unleashing havoc. If you look closely, you'll notice a familiar scoreboard in the background.

Apparently the good folks at Augusta National noticed as well, for there was a slight alteration in the latest viewing of the commercial:

It should be noted that GEICO is owned by Berkshire Hathaway, whose CEO is Warren Buffett, a member of Augusta National.

Meaning, as punishment, there's a chance a man worth $67 billion will be serving you $1.50 pimento cheese sandwiches next April.