By John Strege
Have you ever wondered what a $320 golf polo shirt looks like? Neither have I. Nonetheless, there it is, shown above. It seems to resemble an $80 polo or a $60 polo, though it is custom made.
Treccani Milano, an Italian fashion concern boosted by what company founder Emanuele Bonasia called "overwhelmingly positive response to our custom golf shoes and custom golf leather bags," decided to expand into the polo business. The cost of the golf shoes started at $1,020, while the leather bags started at $11,000 and went up to $38,000.
In other words, their products aren't for everyone.
The custom-made polos offer color choices and options that include "100% cotton piquet or stretch from a cotton mill in Switzerland, a choice of pocket, sleeve length, stitching colour and buttonhole colour. Other features include selecting the colour, shape and thickness of the mother of pearl button, as well as shirt monograms," a news release states.
Production of each shirt takes four weeks, the company said.