December 14, 2007
NEW YORK, NY and PONTE VEDRA BEACH, FL—Golf Digest Publications and the PGA TOUR announced today that they have extended their exclusive multi–year marketing affiliation through 2013. Golf Digest Publications, including Golf Digest, Golf World and Golf For Women, will retain the designation of “Official Golf Publication of the PGA TOUR and Champions Tour.”
“Our sponsors will continue to derive great value from our Golf Digest Publications relationship to promote their involvement in the game of golf and their affiliation with the PGA TOUR,” said Tom Wade, PGA TOUR chief marketing officer. “We are extremely pleased to extend this partnership over the next six years.”
Golf Digest Publications will provide PGA TOUR sponsors with unique opportunities to utilize the extensive publishing, research and marketing assets of the company’s three golf magazines. Sponsors will have access to custom advertising, special sections and integrated marketing programs to further activate their PGA TOUR marketing efforts.
“We’re very proud to be affiliated with the PGA TOUR and look forward to further success with this relationship,” said Mitchell B. Fox, president of Golf Digest Publications and an officer in its parent company, Condé Nast Publications. “Our global marketing capabilities will continue to offer PGA TOUR sponsors a platform for reaching their audiences in new and exciting ways.”
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