Blog: Bomb & Gouge
- Hot List Summit Day 7: Friendship and fatigue
- MESQUITE, Nev. -- It isn’t a buddies trip, nor is it even a golf trip in the traditional sense. When the equipment testers arrive for Golf Digest’s annual Hot List Summit, not much actual golf...
Blog: Bomb & Gouge
- Hot List Summit Day 6: Drivers and long drivers
- MESQUITE, Nev. -- A half dozen or more of those competing in the ReMax World Long Drive Championship here next week were practicing on the driving range at CasaBlanca Golf Club, a timely reminder that...
Blog: Bomb & Gouge
- Hot List Summit Day 5: By the numbers
- MESQUITE, Nev. -- This was a day that can best be described using numbers, starting with this one: 2,500 pounds. That is the weight of the equipment (clubs and range balls) that was shipped from...
Blog: Bomb & Gouge
- Revelation of the day
- MESQUITE, Nev. -- If you haven’t been fit for your current driver or set of irons, as of now, you are in the minority. The good news? A fitting that makes a tangible performance difference...
Blog: Bomb & Gouge
- Editor's Essay: Boxed sets?
- MESQUITE, Nev. — At first glance, it was the most disturbing thing said in two days of discussions with retailers here at the Hot List Summit. In fact, it may have been the most disturbing...
Blog: Bomb & Gouge
- Hot List Summit Day 4: An identity crisis
- MESQUITE, Nev. -- Golf Digest’s annual Hot List features three iron categories, and typically no more than a cursory glance of an iron clubhead has been necessary for the four Hot List judges to conclude...
Blog: Bomb & Gouge
- Hot List Summit Day 3: Economics 101
- MESQUITE, Nev. -- Their job is one of the most difficult in golf these days, selling equipment in a challenging economy. Their own success depends on their ability to determine what the demand will be...
Blog: Bomb & Gouge
- Revelation of the Day
- What do golf consumers want? It's a never-ending battle between technology and the traditional. Right now, there's a sense that it's swinging back toward the traditional. One way to think about it: Tradition with a...
Blog: Bomb & Gouge
- Hot List Summit Day 2: Say what?
- MESQUITE, Nev. -- When a six-pack of scientists assembles to discuss technology, the conversation occasionally takes unexpected turns that are marginally off topic, but entirely worthy of discussion, often for their entertainment value alone. But...
Blog: Bomb & Gouge
- Editor's Essay: The launch monitor doesn't lie
- MESQUITE, Nev. -- After 30 years of playing golf, there are certain things you think you know about your game. Your average ball flight, your typical mis-hit and, obviously, how far you hit the ball....
Blog: Bomb & Gouge
- Hot List Summit Day 1: A smart start
- MESQUITE, Nev. -- A game that has evolved into one of brawn begins with brains, those in research and development departments at equipment companies that are attempting to test the limits of golf club design....
Blog: Bomb & Gouge
- Editor's Essay: 'Era of aggregate incrementalism'
- MESQUITE, Nev. -- Innovation in golf today is not measured in yards. It is measured in fractions of millimeters and even something called micro-inches. (For those of you whose lives are not research studies...
