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She's a commercial success, at least

Anna Rawson, who is in her second year on the LPGA, was in Scottsdale, Ariz., last week, filming a commercial for Go Daddy. She is one of the company's "Go Daddy Girls."
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As for her golf, she's missed six cuts in seven starts and has earned a paltry $6,436 this year.

-- John Strege

Woods to return at Memorial, but what about his game?

If there's a reason we haven't heard speculation about what is ailing Tiger Woods recently, it's because Woods has taken the last two weeks off. If only the Washington Nationals had the same option.

But now the game's No. 1 player has committed to next week's Memorial, which is only slightly more surprising than news he is also planning on playing the U.S. Open.

True, Woods has missed two of the last three tournaments at Jack Nicklaus' place -- after his father died in 2006, and then after his first knee surgery last year -- but it was a foregone conclusion that he would be there this year.

The reasons vary: it's Jack's tournament and if you're going to miss it, you better have a decent excuse (Woods' recent absences would qualify); Tiger has won at Muirfield Village three times in his career; and last but perhaps most importantly, the guy needs to play.

Mind you, this is not only for Woods to satisfy his obligations as a member of the PGA Tour -- the tour minimum is 15 events and Woods has only played six so far --- but because the only way he is going to work his way back into form is by actually putting some miles under the proverbial hood.

This is the point our own John Hawkins made in a column following the Masters, noting that Woods usually plays his best golf later in the season when he's well into a competitive rhythm. Hawk shouldn't take it personally that Woods has played only twice since that column ran. That's just the way Woods planned out his season, and seeing how he's likely to be fairly active between the U.S. Open and the end of the FedEx Cup playoffs (remember those?), he still has a chance to find his groove.

But maybe we shouldn't expect him to find it by next week.

-- Sam Weinman

West and Woods

Who knows what Jerry West will bring to the Northern Trust Open in his new role as executive director of the tournament, though if there is a pattern to everything he's done in his life it's success.

His naming to the position does seem to be an effort at damage control for the misguided PR hit Northern Trust took at the hands of politicians looking for an easy target and easier headline.

Still, if you're looking for someone to represent the face of a Los Angeles event, Jerry West is a good place to start. West, meanwhile, sees his role as something greater than glad-handing, and that's a good sign, too.

He seems to have made it a priority to entice Tiger Woods back to the tournament that he has not played since 2006. It seems a likelihood that he can do so. It's hard to imagine that Woods is done playing the professional tournament that gave him his first exemption, despite the fact that he's never won there. He has tied for second once, lost in a playoff (albeit when the event was played at Valencia Country Club in 1998) and had other top-10s.

Plus there's this: Woods is a Lakers fan, and though he was too young to have seen West play, he no doubt is aware of West's reputation and the stature he still commands in the game. West and Woods seems likely to be a good fit.

-- John Strege

"Just made double. Maybe I should be focusing on golf."

The above Twitter passage is not real, but it very well could be if LPGA commissioner Carolyn Bivens gets her way.

How else to respond to Bivens' comments today that she would encourage players on tour to Twitter during competitive rounds?

“I’d love it if players Twittered during the middle of a round,” Bivens said in an interview with Bloomberg. “The new media is very important to the growth of golf and we view it as a positive, and a tool to be used.”

Sure, Twitter has allowed professional athletes to draw their fans in closer -- and it's helped reveal a side of the likes of Stewart Cink that we probably never would have seen -- but actually featuring it in the middle of a round poses a healthy number of problems.

For instance, aren't cell phones and PDAs frowned upon during most competitions? And when would a player actually do it, while they're supposed to be focusing on their own shot, or while they're supposed to be serving as a marker for their playing partner?

Somehow you get the sense Old Tom Morris didn't face the same predicament. ("Aye lad, I didn't see your mashie because I was Twittering. Did you make four or five?")

Bivens said the LPGA is still awaiting word from the USGA to find out if Twittering could be legal during competition. Here's hoping it takes less than 140 characters for the game's governing body to tell them no.

-- Sam Weinman

Baker-Finch's impressive return

How impressive was Ian Baker-Finch's round of two-under par 68 in the Crowne Plaza Invitational at Colonial on Thursday?

It was his first PGA Tour round in the 60s since the GTE Byron Nelson Classic in 1996. Should he make the cut on Friday, it would mark the first cut he's made in a tour event with a cut since the Sprint International in 1994.

Baker-Finch, 48, is making his first PGA Tour since the Colonial in 2001.

-- John Strege

Jerry West to lead Northern Trust Open. Phil Jackson removes his name from consideration for first-tee starter.

No truth to the rumor that Jerry West's first order of business as executive director of the Northern Trust Open is to draft someone who can play the low post.

Instead, West, arguably the most successful star athlete-turned-sports executive in history (not to mention the guy who was the model for the NBA logo -- beat that, Lebron!) will be attempting to restore some positive vibes to a tournament that last year was clouded by controversy.

“This is the beginning of something very special, for not only me, but more importantly, for the Northern Trust Open and the community of Los Angeles,” West said in a release from the PGA Tour.  “My involvement with the Northern Trust Open is my way of giving back to the city that has given me so much.  For more than 40 years, I have taken all of the love that Los Angeles has offered me - this is my chance to do something for the community that has been so great to me.

“The Northern Trust Open is more than a golf tournament. It’s an opportunity to bring all of LA together to make an impact on this great city, to grow the programs associated with the event - those that help children across the city and those that are so desperately needed, especially in these economic times. It’s an honor to become a part of the Northern Trust Open and work to make this event the absolute best in the world.”

-- Sam Weinman

Seinfeld's PGA Tour

The PGA Tour's silence on John Daly's suspension, even to the point of declining to acknowledge it ever happened, is amusing and brings to mind the episode of "Seinfeld" in which George Costanza is being interviewed for the job of head of scouting for the New York Mets.

MINKLER: Now, unfortunately, league rules prevent us from making you an offer while you're still under contract.

MOONEY: You understand what we're talking about?

GEORGE: So you're talking...

MINKLER: No, no.

MOONEY: We're 'not' talking. We're just, talking.

GEORGE: So, you need me to get fired.

MINKLER: We didn't say that.

MOONEY: We couldn't say that, because even if we did...

MINKLER: ...we couldn't say that we said it.

MOONEY: You see what we're saying?

Officially, we still don't know why Daly chose to play European PGA Tour events in recent months, rather that accepting sponsor invitations to play PGA Tour events. An Associated Press story has this:

"PGA Tour spokesman Ty Votaw said the Tour does not comment on player discipline; it never confirmed that Daly was suspended, and now cannot confirm that a suspension has been lifted."

Yet on the homepage of the PGA Tour's own website, pgatour.com, there is a headline that says, "Daly's suspension ends; plans to return to PGA TOUR in Memphis."

But if the PGA Tour never confirmed that Daly had been suspended...

Sigh.

-- John Strege

Garcia admits to hurting, and it's not something he can remedy in the fitness trailer

Just when you thought being a multimillionaire superstar athlete with countless female suitors would make you immune to a broken heart, along comes Sergio Garcia, who has finally admitted what had been whispered about on tour for months: that he has been reeling this season after being dumped by Morgan-Leigh Norman.

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“It hurt,” Garcia told reporters about the end of his relationship. “It was probably the first time I have been really in love. It took me a while to get over it.”

Garcia, who was recently passed by Paul Casey into the No. 3 spot in the world ranking, says he harbors no ill will against the daughter of Greg Norman, but did admit the break-up was completely her doing. Hey man, we've been there.

“We are still friends but no, we haven’t spoken since then. We have not telephoned. Obviously, because of the situation I would rather not talk to her, because when you are trying to get over a relationship it is difficult. But I don’t have a feeling of hate against her.”

-- Sam Weinman

Is there such a thing as too much pink?

The outpouring of support for Amy Mickelson -- which has manifested itself in everything from heartfelt tributes from writers to John Daly and Rory Sabbatini both displaying pink last Sunday -- is expected to continue this Saturday at the Colonial.

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That's when the PGA Tour Wives Association is asking all players and wives to wear pink in another display of solidarity with one of golf's most popular spouses. Which is great. Just as the news of Amy's diagnosis has hit the golf world hard, it's at least helped raise awareness of a disease that too many people still don't know enough about.

But it's also raised an uncomfortable question about why there isn't a similar response when the disease strikes a less visible figure. Is breast cancer any more tragic when it hits the wife of the No. 2 player in the world as opposed to, say, the wife of Darren Clarke? Or Heather Farr?

Of course not. But while that may be a byproduct of our celebrity culture, the important part to remember is the end result. The Mickelsons certainly aren't asking for any more sympathy than other breast cancer families, but given their altruistic nature, they are likely relishing the opportunity to make a difference.

Just as Magic Johnson helped open the world's eyes to the reach of HIV, or the actor Michael J. Fox has become the face of Parkinson's Disease, Amy Mickelson, however indirectly, has helped drive home the point that breast cancer does not discriminate.

And for proof, I offer my own humble example: when the news of Amy's diagnosis first broke last Wednesday, my first couple of calls were to other writers and editors here at Golf Digest to see how we wanted to proceed. But my next call was to my wife, to make sure she was planning on getting checked out.

-- Sam Weinman

(Photo credit: Warren Little/Getty Images)

Michael Allen: 'What could happen in one second?'

A lot, where LeBron James is concerned.

Michael Allen, who won the Senior PGA Championship in his Champions Tour debut outside Cleveland on Sunday, was at the Cavaliers-Orlando game Friday night, but left with the Magic ahead by two with one second left.

"Yes, I left the building with one second left," Allen told the Cleveland Plain-Dealer. "What could happen in one second? So I didn't see [James's] shot. We were outside, but we heard the explosion inside, and all the bars around there exploded about four and five seconds later and I'm like, 'What happened?'"

James, as most know by now, his a three-pointer from the top of the key at the buzzer to give the Cavaliers the victory.

Apparently, it was the only notable error Allen made all week.

-- John Strege

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