The WGC-Accenture Match Play Championship was not only a victory for Tiger
Woods, it was a win for the Golf Channel. The three days GC had exclusive
coverage of the event -- Wednesday through Friday -- the broadcast scored the
highest cumulative ratings for those days in the history of the Match Play,
and the Friday 2.0 was the best number scored by GC since it started its
15-year exclusive cable deal with the PGA Tour in 2007. The previous best
rating for GC was 1.7 for the Friday coverage of both last year’s Match Play
and the Tour Championship.
Wednesday at Dove Mountain, when Woods rallied from 3-down with five to play
against J.B. Holmes, pulled a 1.3 rating, with Thursday getting a 1.7 and
Friday, when Woods needed 20 holes to defeat Aaron Baddeley, garnering the
2.0. The numbers far exceeded the slightly more than 0.7 average rating the
network has been getting this year for PGA Tour events. The GC also scored
with its weekend lead-in coverage to the NBC broadcast, getting a 1.2 on
Saturday and a 1.7 on Sunday. The GC ratings include the audiences of both
the live coverage and the prime-time replay, but the weekend numbers were
particularly strong since they reflected only the live broadcast.
According to the Golf Channel, its previous best this season was at the
Buick Invitational, also won by Woods, which had a 1.1 on Thursday and a 1.5
on Friday. The AT&T Pebble Beach National Pro-Am scored a 0.8 and a 0.9,
while the FBR Open had a 0.7 and a 1.0. Each Nielsen Media Ratings point
represents 750,000 million homes for the Golf Channel.
NBC's final-round coverage earned a 3.5 overnight rating, an increase of 67
percent from last year (2.1) and was the best final-round overnight for the
event since 2004, when Woods also won. Saturday's semifinal coverage on NBC
earned a 3.2, 88% higher than last year (1.7/) and also the best Saturday
overnight since 2004. Each ratings points represents 1.1 million homes for
NBC.
-- Ron Sirak
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