Golf World Editor Geoff Russell has received more than 50 letters about the "reimagining" of the weekly magazine, many of them questioning the changes, especially the elimination of tournament stats, now offered online. Here are a few of the letters, along with Geoff's comments.
Hey guys: Love your magazine, love Golf World Monday. The redesign of the magazine is good. However, I would really like to see the scoreboards, money lists, etc, return to Golf World. I would cut out a column or two at the end of the magazine if necessary.
Mike Lund, Portland OR
I have been a reader of your publication for over thirty years. Your lastest "reimaging" of Golf World "stinks." I have zero interest in checking my computer on Mondays. Give me the old hard copy magazine version.
I've been a long time subscriber to your magazine, the main reason is your excellent coverage of all the tournaments.I'm very disappointed you are omitting the scores from the different tours. Just letting you know.
I was a little skeptical when I saw the cover of the new "reimagined" magazine. After enjoying Golf World for many, many years someone apparently decided it was broke and needed "reimagining." While I do read Golf World Monday on occasion, I prefer the printed version while eating breakfast or lunch at the kitchen counter. During busy times when I can't get to all of the articles, I always look at the scoreboards and money lists to keep abreast of my favorite players. Since you've reimagined those sections and others I have enjoyed out, I am in the process of receiving my last subscription of Golf World. If I have to read the internet to get what I want, I might as well just go to the internet for everything. You're saving me money--reimagine that! Good Luck.
Jack Gullage, Hillsborough NH
I have been a loyal subscriber for years. The only change I have had an issue with over the years is the removal of the scoreboards pages. I took great joy in watching all the names and how they fared as well as how much they made. Your magazine is for real golf enthusiasts and we loved checking out the scoreboards. Please consider bringing them back.
Travis Cayea, Cadyville NY
From Editor Geoff Russell, who has talked to many of the letter-writers:
It isn’t my normal policy to call or write every reader who contacts us about the magazine. But in this case, I felt it was important because:
Scoreboards and money lists have been a staple of the magazine for 63 years. That’s a big change for the magazine to make, certainly not one you can brush under the rug.
We knew it would be a decision that would be unpopular with a segment of our readers. We considered it annually for five years, debated it and rejected it five times, before we finally pulled the plug. We anticipated this reaction, and because we knew it would happen, I felt the readers deserved an explanation. We didn’t delete the scoreboards from the print magazine without making sure that we made it available somewhere else — in this case, on the website and in Golf World Monday. I wrote about this in the print magazine, but considering the likelihood that some of the people who wrote did not read my Editor’s Letter, I felt a phone call or email to reinforce the message was worthwhile.
Some of the people who have written have been incredibly loyal to the magazine over the years. Most of the people who have written have taken the magazine for 10 years, 20 years, 30 years. One letter came from a reader in Ohio who claimed to have been a subscriber since 1955. Another man who called said he has been a subscriber since 1948. That’s 62 years of Golf World’s 63-year existence. Amazing. Humbling. Folks who show that kind of loyalty to a business don’t deserve ordinary personal service. They deserve extraordinary personal service.
Last, and certainly least, it helps me as editor to talk with subscribers who care enough about the magazine to take the time to write. I get to hear what they like and don’t like about Golf World, beyond simply our decision to move the scoreboards and money lists. Most of the conversations are a pleasure, and they are all, in one way or another, rewarding.