Is the Tiger tide turning?
Monday, January 11, 2010
It's apparent to me that as time goes on your reactions to the Tiger scandal are getting more thoughtful and less judgmental.
Jaime Diaz's piece in Golf Digest and
Ron Sirak's interviews with crisis management experts seemed to foster more understanding and less condemnation. Time plays a role, too--something on which Tiger and his advisors are banking, I think. These letters reflect a different set of reactions, for sure.
Everyone has a opinion about tiger and what he should do and not do. that is none of their business. he has to live with what he has done and he will have to sort these thing out himself.the only thing i would like to know is where is john hawkins at these days he had no trouble trashing john daly out about 3 or 4 times a year for all of his troubles.
thanks for a great publication in Golf World.
Vernon Smith
The article written by Jaime Diaz regarding Tiger Woods may be the best article I have ever read. This is saying a lot because I read constantly! This article wasn't an "expose", it wasn't "sensationalism", it was written in a manner to suggest that we are all human and we should all think before condemning someone. It wasn't slanted, it stated the facts as Jaime Diaz saw them...the mark of a true journalist. My sincere thanks for allowing me to share in this knowledge of a person who has given me many hours of entertainment while watching him (Tiger) perform great feats. My heart goes out to Tiger, not that I am condoning him, but that I can understand how hard it must be to exist in the vacuum that is his life. My biggest concern and gripe is that today, thanks to the internet, anyone can go on and on about any subject and be considered an "expert." They can write the truth or they can tell lies, it doesn't matter. I wish there was a way to have Jaime Diaz's article go around the world on the internet the way the trash keeps getting repeated and repeated.
In response to Ron Sirak's piece from the PR pros angle, crisis management requires proactive strategy. Now Tiger has to do two things:
1) Go on national television with golf, sports, news and entertainment media asking questions for an hour. The questioners must be legit. He has to stand in there and be open and honest with no soft-ball set-ups. His actions were egregious in the eyes of reasonable people and he has to take the heat. Tiger's honesty will go a long way toward closure, reparation with his fans and any remnant of hope with remaining and potential sponsors.
2) He has to rid himself of the enablers that stood by, watched his global freak show and did nothing to guide Tiger. They bear some responsibility for what occurred because they were afraid of being ostracized by the boss.
Sandy Caligiore (a PR pro myself), Lake Placid, NY
My wife was going through some famous quotes in one of her calendars shortly after Tiger was chased down the driveway. It was a quote from Ben Franklin and seems to be most appropriate for this Tiger scenario. The Franklin quote stereotypes the more famous people in our history and knocks them down a notch: "There never was a truly great man that was not at the same time truly virtuous." It sure does fit many of our "great" men and their sins. Could there have been a golfer in his time that was truly great and fits this observation? Although the bashing now wants to be minimized at this time, this little tidbit was amusing. Maybe Ben got his penance/punishment when that lightning bolt came down the kite string?
Jim Lucey, Williamsburg, MA
Since you've brought Ben Franklin into this, Jim, let me add two other icons. The January 4 New Yorker has two interesting pieces on Grace Kelly and Vincent Van Gogh, dealing with the issue, in very different ways, of the private and public personas of the artists we admire. I recommend both pieces, but will quote from the conclusion of the one on Van Gogh, by Adam Gopnik:
"We rely on [the artists] to make up for our own timidity, on their courage to dignify our caution. We are spectators in the casino, placing bests; that's the nature of the collaboration that brings us together, and we can sometimes convince ourselves that having looked is the same as having made, and that the stakes are the same for the ironic spectator as the would-be saint. But they're not. We all make our wagers, and the cumulative lottery builds museums and lecture halls and revisionist biographies. But the artist does more. He bets his life."
--Bob Carney
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