Editor's Blog

Tiger's Return, Our Coverage II

Good letters (and responses here) yesterday arguing that Golf World and the networks overdid their coverage of Tiger's return, to the exclusion of other golfers and the detriment of readers and viewers. Here's another in response to Golf World's "Miss Me?" cover:

Gw20090302cover_2281

Dear Editor,
No, I did not miss him! Nor did I miss the rudeness of his gallery at a live event! ("Go in the hole" on a tee shot on a par 5). Nor did I miss the print media ignoring everyone else but him. No, I did not miss him on TV. Because I got to see many other equally talented pros play the game we all love. He is talented beyond any of his competition. However, when and if he breaks Jack's record and beats Snead's record, then, and only then, can the media annoint him as THE BEST GOLFER IN THE WORLD.

Bud Esperseth
Raleigh, NC

Maybe so. But in the interest of equal time, let's post this letter from a PGA Professional in Maine, who makes the other case at least as well:

Dear Editor,
The photographs and captions on your covers are unlike any other magazine! And last week’s Miss Me? cover was no exception. Yes, we did, Tiger! As someone that makes his living in the golf business, the return of Tiger Woods could not come at a better time. He will inject a much needed shot of energy into our industry. I have friends that do not play golf but yet will watch and follow tournaments when Tiger is in the field. I think I can speak for all when I say, "Welcome back Tiger!"

Tony Decker, PGA Professional
Westbrook, Maine

We understand that people get tired of hearing about Tiger when someone else is playing better during a particular week. But during the Accenture, NBC's coverage--and I watched a lot of it--gave us Tiger, but also a whole lot of Rory McIlroy, Tim Clark, Ross Fisher, Stewart Cink and, of course, Geoff Ogilvy. But how can one argue that Tiger's return didn't raise the tournament's profile--and the stakes?


--Bob Carney

Comments

Archived Comments (2) Click to expand

It's a shame that viewer ratings and attending fan numbers dwindled after Tiger's exit. Everybody at Golf Digest and Golf World spent much time trumping up players like Anthony Kim, Padraig Harrington and Camilo Villegas- only to throw it down the drain when Tiger came back.

It's pretty obvious that the golf community put all their eggs in Tiger's basket. It probably sounded like a good idea at the time... but now we see how dependent we are on him. Just about every golfer in the PGA had been ignored most of a decade, except in instances when someone else won a major- even then, they still try to throw in all they can about Tiger's final round no matter how far back he was.

So what now? It seems a little late to promote anybody other than Tiger outside the golf community. Ask any fair-weather fan who Hunter Mahan is and you'll get a blank stare. Or is it? What about Boo Weekley? He definitely could promote things from Bass Pro Shops or Cabella's, hitting another niche. Joe Ogilvie would fit in with the corporate sector, hitting on another niche. Geoff Ogilvy would be perfect for the slacker-with-five o'clock-shadows niche. Darren Clarke would be perfect for just about any place you could put him in.

Yes, Tiger is the second greatest golfer of all time (for now, anyway) but he shouldn't have the burden of carrying the PGA Tour on his shoulders only. Not only is it not fair to him, there are plenty of personalities within their ranks who could help carry the load. It's too bad that only hardcore golfers know who they are. If golf execs and media are truly interested in growing the game, shouldn't they try to let these personalities shine in commercials other than the occasional The Golf Channel spot?

Posted by justin66 March 5, 2009 10:00 AM

Being a magazine of some influence, perhaps you can get the television networks to mute the yelling. The loud mouth that screams just to get his voice on TV is annoying !!

Posted by TheMrD March 12, 2009 8:48 PM
Post A Comment

Latest Golf News

Subscribe today
Subscribe today