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December 2013
taylormade kingdom

A private fitting at the TaylorMade Kingdom

Many people know a golfer who has everything. But they really don't. Most likely, they haven't been fit for their clubs. A visit to "The Kingdom" at TaylorMade's Carlsbad, Calif., headquarters will change that while offering an experience befitting the name. For starters, openings are extremely limited, but for those lucky enough to grab a spot (and be able to afford the $5,500 fee), the day is akin to being a tour pro for a day. In addition to some goodies (a Kingdom hat and shirt, pair of Adidas shoes and two dozen TaylorMade golf balls) is a full-blown fitting experience that includes a custom MAT-T (motion analysis technology by TaylorMade) fitting with 3-D motion swing analysis; time in the putter lab using MAT-T technology; an outdoor range validation session using Trackman or FlightScope topped off by a catered lunch with a Kingdom fitter. After all the fitting data has been gathered, a full set of clubs are built to the custom specifications and housed in a TaylorMade golf bag. As we said, a tour-pro experience -- which may include standing on the range with one of TaylorMade's staff pros as many often visit to work on their games.

TaylorMade Fitting

-- E. Michael Johnson
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