New stuff is cool. We get it. But it's the old stuff that gives you cred with your buddies. Unfortunately, it's going to set you back a bit. A signed 1958 letter from Bobby Jones stating that his "illness was much over-advertised" recently sold at a New York City memorabilia shop for almost $4,000 -- and that's a cheap item. Horton Smith's first-ever green jacket sold for nearly $700,000 in September, while a group of Sam Snead memorabilia, among them his 1939 Masters runner-up medal, sold by Heritage Auctions recently went for more than $1 million.
-- Luke Kerr-Dineen