Ian Poulter wears risk on his bright pink sleeve; then he might try to sell you the sweater by tweeting about it. Since Poulter turned pro in 1995 he has sported soccer jerseys on the golf course, barber-pole-striped hairdos, and pants prominently featuring the claret jug (prompting Seve Ballesteros to quip, "That will be the closest he'll ever get to it.") Which isn't true: Poulter, now 35, finished second in the British Open in 2008. The brash Englishman, who once posed naked for the cover of a magazine, started a flamboyant clothing line in 2007 and won his first PGA Tour event at the Match Play Championship in 2010. He's bringing "caddie cam" to the tours, and he has embraced the world of social networking, which occasionally causes him some turbulence. More than a million Twitter followers monitor his thoughts @IanJamesPoulter,
and that kind of scrutiny has prompted the occasional apology. This is the same guy who told Golf World UK, "Don't get me wrong, I really respect every professional golfer, but I know I haven't played to my full potential, and when that happens, it will be just me and Tiger." It was Poulter and Tiger joking around on the putting green at Woods' tournament last December when Woods made a playful jab about a ball-marking rules infraction that cost Poulter the tournament the week before. Poulter got it back to all square with Woods when he tweeted to his friend and new No. 1 in the world, @WestwoodLee
: Tiger called across the putting green today & said, "Don't you know how to mark your ball?" I said, "Settle down, No. 2." Too funny.