In 1950, Everest lay unclimbed, the moon had not yet been visited by earthlings, and the human population was less than half of what it is today. The McCarthy era was kicking off, an away-game Cold War war erupted in Korea, apartheid was formalized in South Africa. The world's first credit card, TV remote and telephone answering system were born. Nat King Cole sang "Mona Lisa"; 18-year-old Elizabeth Taylor had the first of what would be eight wedding days.
If we weren't so modest, we would have to say that the biggest happening of the year was the founding of Golf Digest. A rudimentary 16-page black-and-white local magazine was produced that spring -- cover price, 15 cents -- out of the suburban Chicago bedroom of founder Bill Davis, shortly joined by partners Howard Gill and Jack Barnett. Ever since, the magazine has served as teacher, advisor, entertainer, touchstone, transmitter, interpreter, filter and trusted friend to golfers the world over.
To commemorate the magazine's 60th birthday, we're paying tribute to the leading innovations that it has witnessed in its lifetime. The game was entirely different in 1950. There were 4,931 golf courses in America -- less than a third of today. (Myrtle Beach had two.) There were four million golfers -- less than a fifth of today. The game was largely private, white and male. There was no golf on national TV. Ben Hogan won the U.S. Open -- a year after almost being killed in a traffic accident -- but it was Sam Snead who was the tour's leading money-winner in 1950, earning $35,000 -- a mere poker hand to Tiger Woods.
So much has changed. How to choose which innovations to include -- and which to leave out? Erasers on golf pencils? Olympic golf? The World Golf Hall of Fame? Stack & Tilt? Loudmouth pants? Twitter? How about the shotgun start, instituted at Walla Walla (Wash.) Country Club in 1956? (No, none of the above made the cut.) On the following pages are our 60 most important innovations in golf since 1950, ranked in reverse order.
We don't know what the future holds. Innovations will continue. Last year almost 1,000 golf-related patents were issued. Equipment, coaching and fitness will improve, courses will be presented in ever-better and more environmentally friendly conditions, digital and electronic services and applications will continue to proliferate. But some things won't change. The hole remains the same size. The satisfaction of a crisply struck approach to a well-guarded green is always the same. The game was fun long before 1950. It's still fun now. Long may it continue.





























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