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Not The Same Old Pro-Am

Joe the Plumber's 15 minutes are up, but "Average Joe" and Rocco at the ADT Skills Challenge? That's a different story

Greg Norman and his son Greg Jr.

Greg Norman and his son Greg Jr., whose final shot, an inch from the cup, just nosed out Rocco Mediate and "Average Joe" Matt Achatz.

By Tim Rosaforte
Photos By IPI Central Florida November 6, 2008

AVENTURA, Fla. -- This pro-am party was a little different than most. Frank Caliendo was the entertainment, doing his uncanny impersonations of everybody from Bill Clinton to Bush 43, from Robin Williams to John Madden, from Charles Barkley to Robert De Niro. In the room were some of the great athletes of our time, from Presidents Cup captains Greg Norman and Fred Couples to Peter Jacobsen, Carlton Fisk, Gary Carter, Ozzie Smith, Bret Saberhagen, Paul O'Neill, Joe Theismann, Jim McMahon, Mike Eruzione and Vinny Testaverde.

But the star of the day and the night at the ADT Skills Challenge at the Fairmont Turnberry Isle was the Average Joe. He didn't hit the winning shot, and he didn't have the street cred PGA Tour caddies Mike (Fluff) Cowan and Joe LaCava did. "Superstar," is what Rocco Mediate called his caddie, Matt Achatz.

It's pronounced ACK-ITZ, which Mediate shortened to "The Ax," and the caddie will be all over the TV screen during Christmas weekend when NBC compresses a day of eight separate competitions into two two-hour shows. Achatz was hitting shots that had Norman, Couples and Jacobsen busting his chops and saying, "Wow."

Just two years ago Achatz was waiting tables at The Laundry in East Hampton, N.Y., where he prided himself on being a good server. He met Mediate caddying at Calusa Pines in Naples, Fl. When Rocco changed caddies earlier this year, he went with Achatz, whose first major was the U.S. Open at Torrey Pines. If Mediate's playoff loss to Tiger Woods wasn't a Forrest Gump moment, the shots Achatz hit with the TV cameras rolling and the corporate box filled with all those jocks and three of the best golfers in the world just a few feet away sure were.

With all those big names staring down upon him, Achatz, who calls himself "a 7-handicap who sucks," won three of the four categories -- and almost the grand prize of the pro-caddie competition when Mediate lipped out the final shot of the day, over a pond to an island green.

This unbelievable ending, and the shot hit to 1 inch by Greg Norman Jr. that won the competition, still didn't overshadow Ax's performance. He holed a bunker shot, hit a trouble shot to 2 feet 9 inches and a chip shot to 1 foot, 5 inches.

This drew comments like:

"What do you do in your spare time?" -- Norman

"Ax, if you had a club in your hands in that [U.S. Open] playoff, we never would have heard of Tiger Woods." -- Jacobsen

"Happy for you Matt." -- Couples, in a less-than-enthusiastic voice

It looked like Achatz was a sandbagger. He wasn't.

"At first he couldn't put the tee peg in the ground, he was shaking so hard," Mediate said. "Then I hit a good 6-iron [in the mid-iron competition] and that relaxed him. He's got a ridiculously good short game and this does not surprise me at all. He's having the time of his life, that's all that matters."

Achatz, 33, played some mini-tour events after playing at St. Clair County Community College in his home state of Michigan with a "stroke average of around 84." The only cut he made as a professional came in the Michigan Open, where he hit nine greens in 72 holes.

"I'm fairly comfortable with Rocco, because I spent so much time with him," Achatz said. "But when I have to step up and hit shots in front of Greg Norman and Fred Couples and Peter Jacobsen, three of the greatest players who have ever played -- what's Norman won, 91 tournaments? -- and I've got to hit a shot in front of him, seriously?"

There really wasn't much seriousness involved in this competition, which was designed by NBC's Jon Miller to include the pro's caddies for the first time. This brought together Couples and LaCava, who have been together for 20 years, and reunited Jacobsen and Cowan. Young Norman has worked for his father in several tour events and will be on the bag for the Senior Skins this winter in Hawaii.

The Jr. Shark has got movie-star looks and a game not unlike his dad's, but kite-boarding and surfing have been a priority to this point in his life -- again, another parallel to his father. After a stylish shot, Jacobsen needled him with the line, "You ought to think about quitting that caddie job."

Cash also raised the level of the choking point, with $20,000 offered per team per competition, and a six-figure grand prize at the end. "Everybody's watching, no question there's pressure," LaCava said. "You don't want to hit bad shots. I hit half decent and half bad. People are going to be watching on Christmas, and rough you up but I've got no problem with that."

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