"How do we make the game of golf accessible again to regular people? That's a hell of a question. For one thing, the pros have to do a better job of connecting with the fans. I see players and I wonder sometimes when they ignore the press why they're not interested. It may be that the money just came too easy for them. ... It's something that I tried to create -- the money, the purses -- and it may be working a little in reverse. Players need to remember they didn't make golf. Golf made them."