Some players believe the tour is looking at a move to the mainland to make it easier to travel.
"If you're trying to get one or two players, you're going to have to move it to San Diego or Orlando," said Justin Leonard, referring to Mickelson and Woods. "And even then, I don't think those guys would play. It's nice to start here."
Moving to the mainland also would leave the Sony Open in Honolulu on an island, such as it is.
The wild card in all this is Mercedes. It's sponsorship expires in 2010 - as does the tour's contract with Kapalua - and the automaker has been quiet this week in casual conversations with tournament and resort officials.
Finchem said it wasn't only Kapalua under review.
"The way we like to believe you will get better is to constantly challenge what you are doing and ask the question, 'Can you do it better?'" he said. "It doesn't necessarily mean we will do anything particularly different."
Most players would tell him it's pretty good as it is.
But maybe in these economic conditions, it's not always about the players.
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