marketing

marketing

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Golf & Business

Callaway Golf set to debut its own live weekly variety show

Perhaps it isn’t as anticipated as Sunday's series finale of Mad Men, but in its own way Monday night signals a watershed moment in, for lack of a better phrase, golf television.At 9 p.m. (ET)...
Monday, 5/18/2015 at 4:56PM
News & Tours

TaylorMade makes push with new Project (a) golf ball at Pebble Beach Pro-Am

By Mike StachuraTaylorMade has not been timid in using unusual marketing initiatives to roll out products in recent years. There have been white-outs in Manhattan and, last year, yellow bucket hats at Pebble Beach. The...
Monday, 2/3/2014 at 8:47AM
Gear & Equipment

Golf's "Social Network"

Time was--and it wasn't that long ago--when the marketing of golf equipment focused almost entirely on the technology of a product. In the early 1990s when that master marketer Ely Callaway started pushing his innovative...
Tuesday, 3/27/2012 at 12:27PM
Results: 1 - 3 of 3
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