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marketing

marketing

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News & Tours

TaylorMade makes push with new Project (a) golf ball at Pebble Beach Pro-Am

By Mike StachuraTaylorMade has not been timid in using unusual marketing initiatives to roll out products in recent years. There have been white-outs in Manhattan and, last year, yellow bucket hats at Pebble Beach. The...
Monday, 2/3/2014 at 8:47AM
Gear & Equipment

Golf's "Social Network"

Time was--and it wasn't that long ago--when the marketing of golf equipment focused almost entirely on the technology of a product. In the early 1990s when that master marketer Ely Callaway started pushing his innovative...
Tuesday, 3/27/2012 at 12:27PM
Results: 1 - 2 of 2
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